Merceds Benz City

Mercedes-Benz Places – Binghatti City is a monumental AED 30 billion master-planned development in Dubai’s Meydan district, representing the first time the automotive legend’s brand identity has been applied at a "city-within-a-city" scale. Spanning nearly 10 million square feet, the project features a stunning ensemble of 12 residential skyscrapers—anchored by the 341-meter Vision Iconic tower—and is designed under the philosophy of "Sensual Purity." Each tower is named after an iconic Mercedes-Benz concept car, such as the Vision One-Eleven and Vision AVTR, and incorporates automotive-inspired design cues like silver-and-chrome accents and horizontal podiums reminiscent of the brand's classic grilles. This self-sustaining urban ecosystem integrates over 13,000 residences with smart mobility hubs, world-class wellness facilities, and a central "Grand Promenade" that prioritizes walkability, setting a new global benchmark for luxury branded real estate.